We improve marketing performance by providing the right blend of marketing understanding, strategy and tactical implementation across channels

Here’s how we do what we do…

What We Do

Our Approach

As expert in your market, we understand your competitors & your customers.

We don’t do marketing for the sake of it and we want to understand what you want from your business and what we can do to help you achieve it. Do you want more leads? More sales? Do you want your brand to be recognised as the best in its field? We can help you achieve greater success and really take your business to the next level.

Real Marketing began in strategic marketing consultancy, specialising in Student Accommodation (PBSA) which quickly added Co-Living and Build To Rent to its areas of expertise helping our clients establish their brands and dominate their markets. Now we use our experience and marketing expertise to uncover new opportunities in the residential property and Higher Education (Accommodation) sectors, and deliver campaigns that get results.

We believe in effective planning with purpose, for excellent execution. We find innovative ways for businesses to achieve their goals, meticulously plan campaigns and precisely measure the outcomes. We work seamlessly across offline and online channels to build recognition, shape perceptions, drive response and forge brand advocacy. The result is sustainable, profitable growth and customer / resident loyalty.

We can help you understand your customers; refine the proposition; re-position your brand/product and create awareness to ultimately generate demand.
Understanding your customers’ needs and exceeding their expectations. We can help you through customer audits, competitor analysis, web channel analysis and user experience – improve your customer experience with the aim of improving customer loyalty and brand advocates.
We use industry data and market research to understand your business, your competitors and your customers. We identify the barriers in place that are stopping your business from growing, and develop a plan to overcome any obstacles, whether you want to generate leads, launch a new product, or dominate your market.
We are experts in selecting the right marketing mix for your campaign to succeed, based on your business objectives. We help you to deploy your marketing budget in the most cost-effective way, to not only help you get the best return on investment (ROI) but also to generate the best results.
We start by helping you better understand your customers, their motivation and how you address their needs. Through this we can then provide effective solutions to help you to better connect with them.
Whether you need support in creating more customer awareness or driving a stronger experience to existing customers or residents, we combine customer understanding, insight and experience to develop highly effective strategies that are geared towards customer and resident retention.
It’s not just about pretty pictures! Compelling creative and intelligent design enables you to stand apart from the competition and increase the impact of campaigns. We pride ourselves on this and live by the philosophy that ‘you are only as good as your last job’.
Our multidisciplinary team builds out the components to implement the strategy, both online and offline. ‘Joined up’ marketing is the key to maximising campaign performance and customer response.
We use tools and techniques to track performance and measured against pre-agreed objectives.

If we then need to tweak things to make them work harder, we do.

Real Marketing help to solve marketing problems and implement winning strategies that create profit and sustained growth for your business.

To find out more contact us for an informal chat.


Don’t Just Take Our Word for it!

“Laura creates innovative campaigns that drive occupancy and enable ROI. What Laura doesn’t know about sales and marketing in PBSA isn’t worth knowing!”

Steve Hawkins, European Divisional Director, Sodexo